How do you automate WhatsApp for your business with a bot?
Nova “Automate what you answer ten times a day. Leave what needs judgment to your team.”
Quick answer
A WhatsApp bot answers your customers automatically: it shares information, captures details, books appointments and hands the conversation to a person when needed. To automate at scale you use Meta’s WhatsApp Business Platform, which since July 1, 2025 charges per template message; non-template messages within the customer service window are free.
Key facts
| Meta’s pricing model | Per template message, since July 1, 2025 |
|---|---|
| Free messages | Non-template messages within the customer service window |
| Template categories | Marketing, utility and authentication |
| Bot types | Menu and flow-based, or AI assistant |
| Bot at CA | From $160 USD |
What is the difference between the WhatsApp Business app and the platform?
The WhatsApp Business app runs on a phone and suits small businesses that reply by hand, with quick replies and away messages. To connect a bot, a CRM or multiple agents you use Meta’s WhatsApp Business Platform, which works through an API.
How much does Meta charge for messages?
Since July 1, 2025, Meta charges per message on its platform. Only template messages are charged: marketing templates always, and utility and authentication templates depending on context. Rates depend on the category and the recipient’s country.
Non-template messages are free within the customer service window, and utility templates sent within that window are free too. A bot that replies to people who message you first usually generates little usage.
How many times a day do you answer the same questions on WhatsApp?
See details and pricingWhat makes a good WhatsApp bot?
The goal is not for customers to talk to a machine, but to get their issue solved fast.
- A visible option to talk to a person.
- Clear hours and what happens outside them.
- Capturing name and need before handing over.
- A privacy notice if it stores personal data.
Frequently asked questions
Can I run a bot on the regular WhatsApp Business app?
The app has quick replies and basic automated messages. A flow-based or AI bot connects through the WhatsApp Business Platform.
Does replying to customers cost me anything?
Non-template messages within the customer service window are free on Meta’s platform. Templates are charged, especially marketing ones.
How much does a WhatsApp bot cost?
At CA, a standard bot starts at $160 USD. The AI assistant and its pricing are listed on the product page.
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Sources
Sources checked on the update date. This guide is informational and is not legal or tax advice.