How much does a logo cost and what does a brand identity include?
Nova “A logo is your business signature. The identity is how everything else looks.”
Quick answer
At CA, logo design starts at $160 USD. A full brand identity, with color palette, typography and usage guidelines, costs more because it defines how your business looks everywhere. Trademark registration is a separate legal process with your country’s intellectual property office and is not part of the design.
Key facts
| Logo at CA | From $160 USD |
|---|---|
| Brand identity | Logo, palette, typography and usage guidelines |
| Deliverables | Editable files and versions for web and print |
| Trademark | Separate filing with your intellectual property office |
Logo or brand identity?
A logo solves how your business signs. An identity solves how everything looks: colors, typography, correct and incorrect uses, and applications on social media, stationery or signage. If several people will create material, an identity keeps every piece consistent.
Which files should you receive?
Always ask, in writing, for the delivery to include:
- Editable logo file.
- Versions for light and dark backgrounds.
- Formats for web (PNG, SVG) and print (PDF).
- For a full identity, guidelines with colors and typography.
Does your brand look different on every network, flyer and sign?
See details and pricingDoes design include trademark registration?
No. Trademark registration is a legal filing with your country’s intellectual property office. Check that the name is available before investing in the design.
Frequently asked questions
Do I own the logo files?
At CA, yes: once the project is paid in full you receive the final files to use in your business.
How much does a full identity cost?
It is listed on the brand design page, in the per-tier pricing table.
Where do I register my trademark?
With your country’s intellectual property office. For legal questions, consult a trademark specialist.